The Missing CXO—Often Found at Mining Sites
I would often peep into my CXO’s cabin—knowing he wouldn’t be there.Still, I checked. And every time, the chair was empty. Because he was rarely in the office. He was out—at mines and smelters.In safety gear. On the ground. With workers. Listening. In mining and metals, operations don’t happen in boardrooms.They happen in remote, demanding […]
Town Halls: Engagement or Engineering?
The town hall was well planned. Slides were polished. Messaging was aligned. The leadership team was present.It looked like a perfect engagement platform. Employees attended. Questions were invited. But most questions were predictable. Some were pre-submitted. Others were carefully framed. A few difficult ones never made it to the discussion. The session ended on time. […]
Most organisations don’t lose visibility in a crisis.They lose it much earlier
In a large industrial organisation, everything appeared stable.Performance was strong. Operations were under control. But something had quietly changed. Access had reduced. Conversations became structured.Information started moving through layers—reviewed, filtered, and “aligned” before reaching leadership. What were once direct inputs became managed narratives. At the ground level, employees noticed it first.Concerns were softened. Signals were […]
If demand exists, why isn’t revenue translating?
In a B2B manufacturing company, leadership faced a troubling reality—topline growth had stalled despite a healthy order pipeline. Sales pointed to market conditions. Operations cited capacity constraints. Finance flagged margin pressure. It looked like a revenue problem.The CXO chose not to accept that narrative.A deeper operational review followed.What emerged was clear. Delays weren’t driven by […]
he CXO says, ‘Stop the news.’ Corporate Communications says, ‘We need a response.
A crisis broke out at a remote location.Within minutes, the entire city knew. Not through official channels.Not through internal alerts.Through videos, posts, and forwards. 𝐈𝐧 𝐟𝐚𝐜𝐭, 𝐭𝐡𝐞 𝐂𝐨𝐫𝐩𝐨𝐫𝐚𝐭𝐞 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬 𝐭𝐞𝐚𝐦 𝐟𝐢𝐫𝐬𝐭 𝐡𝐞𝐚𝐫𝐝 𝐚𝐛𝐨𝐮𝐭 𝐢𝐭 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐦𝐞𝐝𝐢𝐚. • Zero internal coordination• No verified facts• Narrative already in public domain 𝐓𝐡𝐞𝐧 𝐜𝐚𝐦𝐞 𝐭𝐡𝐞 𝐜𝐚𝐥𝐥 𝐟𝐫𝐨𝐦 𝐥𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩:“𝐒𝐭𝐨𝐩 […]
Is It Time to Rethink Sustainability Frameworks in Mining and Metals?
“The treasury is based on mining,” wrote Chanakya in the Arthashastra—establishing, over two millennia ago, the central role of mineral resources in economic strength. The idea of sustainability is not new—and notably, it has its origins in resource extraction. In 1713, Hans Carl von Carlowitz introduced Nachhaltigkeit in the context of managing timber for mining, arguing that […]
Don’t Make Communication Plans to Please CXOs
The biggest communication risk today is not misinformation. It is approval-driven messaging. In many organisations, communication is no longer designed for effectiveness—it is designed for approval. What looks aligned in the boardroom often fails in the real world. This is especially visible in sectors like mining, metals, infrastructure and manufacturing, where operations are exposed to […]
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