O3 Theory: Managing Crises in the Age of Real-Time Narratives
Social media has fundamentally altered the nature of crises. What once unfolded over hours—or even days—now escalates within minutes. A single post can trigger widespread attention, shape public perception, and place organisations under immediate scrutiny. More importantly, these crises no longer develop in isolation. They unfold in public, in real time. In such an environment, […]